Brief
Create a new product for high-net-worth individuals to donate at least £1,000 per year to Dementia UK.
Solution
Collaborating with the Innovation team in a design sprint, we brainstormed ideas and names for the product. We decided on a regular giving club called 500 Club, referring to the number of nurses the club aspired to fund.
I created the visual identity, digital and print assets within a week, using white space and full bleed photography to lend the club an exclusive feel, to appeal to its affluent audience.
Sign ups were swift from the day of launch.
Role
Creative Direction, Graphic Design.
