Brief
Direct and create visual and written content for Great Ormond Street’s mascot, Bernard Bear.
Solution
Given just a teddy bear and a Twitter / X account, I wrote, photographed, animated and illustrated weekly content for Bernard.
Inspiring a team of contributors, I created events such as #BernardBearWeek to motivate hundreds of staff from corporate partner Premier Inn to contribute content and fundraise.
Bernard’s posts gained a loyal following, and were displayed on digital screens for children around the hospital.
Role
Creative Direction, Copywriting, Photography, Animation, Content.
