Brief
Create a public awareness campaign for Great Ormond Street Hospital warning parents of the danger of children swallowing small ‘button’ batteries.
Solution
I used the visual language of danger and warning signs to create a sense of urgency and cut through the noise on people’s news feeds. The campaign reached 297,000 people organically on social, and was shared over 2,400 times, all with zero budget.
Role
Creative Direction, Illustration, Graphic Design.
