Brief
Create engaging content for Dementia UK to give carers of people with dementia useful tips and information in an accessible, visual format.
Solution
Collaborating with a copywriter, we created five succinct animation scripts, based on Dementia UK’s carer information leaflets.
I illustrated and animated these, using the medium to engage viewers emotionally and convey information quickly.
These were consistently the most highly engaged-with pieces of content when reposted each year, with an engagement rate of 8-9% (1-5% is average for large organisations).
Role
Creative Direction, Illustration, Animation.
