Brief
Design a collaborative manifesto, working with five charities to urge the Government to transform dementia care.
Solution
Overseeing a designer who specialised in typographic print layout, we created a neutral design that worked with all partner’s brands.
As Dementia UK had funded the project, we used DUK's font, with a neutral colour palette, to subtly suggest their brand, without it dominating. All organisations involved were very happy with the result. Alzheimer’s Society said “it was amazing what was achieved.”
Role
Creative Direction.
