Brief
Capture high-quality photography for Dementia UK showing the support nurses give families in their homes.
Solution
I art directed and produced regular photoshoots, sourcing and collaborating with freelance Photographers.
I wrote photography briefs and shot lists, directing others to create natural, candid images. I captured a range of moods, from reassuring to hard-hitting, to create images that could be used broadly.
Dementia can affect anyone, so I portrayed people from many different demographics.
Role
Art Direction, Production.
