Brief
Design a poster to be displayed on the tube encouraging people get exercise while using the London Underground.
Design a poster to be displayed on the tube encouraging people get exercise while using the London Underground.
Solution
Using the analogy that the tube is the veins and arteries of London, my design pinpoints stations with long stairs and escalators which people could use to keep fit during their daily commute.
My poster was used in a pitch to TfL and featured by Time Out London.
Role
Creative Direction, Illustration, Graphic Design.
Creative Direction, Illustration, Graphic Design.
