Brief
Create the identity for a brand new series of online fundraising events for Dementia UK.
Solution
Inspired by a trip to Japan and it’s kawaii culture, I used cute cartoon-like icons to create fun, vibrant designs, which motivated people to fundraise.
I then oversaw designers who used my dynamic templates to create cohesive, instantly-recognisable designs.
These have been successfully used to brand over 30 events so far, raising more than £10.5 Million, and helped DUK win an Innovation in Virtual Events Award.
Role
Creative Direction, Graphic Design.
Other organisations were inspired by my designs...
